Felipe Garcia

Director of Corporate Relations

There are many challenges that we face as marketers. The most exciting one, in my opinion, is the process of developing and implementing a marketing strategy; from conception to delivery. I find that process from abstract idea to final deliverables a spectacular thing to be a part of.

We have a unique responsibility as marketers to ensure we remain ethical and true to corporate objectives. We have the ability, through communication channels, graphics & images, to control and portray a message or idea in a different light than was intended. Existing in this space is unpredictable but always rewarding.

Abby Ilchena

Director of Corporate Relations

The University of Manitoba Marketing Association

Contact us at umma.group@gmail.com

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